5 Ways to Master Facebook Ad Headlines

Facebook Ad Headlines – The Real Simple Formula

Drop everything you ever learned about writing long sales copy or blog headlines – Facebook ad headlines are different, very much so.

For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no exceptions), so they must be short, precise and eye-catching.

The best format is always something so off-the-wall your reader just has to click, to see what on earth you’re talking about… or that old standby, the question format.

Some examples…

“Are You Ready to Make Six Figures?”

“Do You Know Which Type You are?”

” Do You Want a Virtual Horse?”

The advantage of a question format is that the “you” is implicit. You’re already speaking directly to the reader, just by adding that question mark. (Every time you eliminate the “you” that’s 3 whole characters you don’t have to include.)

Keep It Simple !

Another way is to go for simplicity especially using action verbs such as.

– Play

– Avoid

– Try

– Fight

– Love

“Play Farm Wars” – accompanied by your signature branding graphic along with a screen shot from the game, and your 125 character body text – does the trick nicely. Your reader will either play (and the chances are the ad’s being served to her because she already plays several games)… or not play. All the eloquence and clever keywords in the world aren’t going to change that.

Condense, Yes Condense, Did I say, Condense

Another way to make the most of your headlines? See where you can  eliminate unnecessary words. (This will make your writing feel “tighter”, anyway.)  “Do You Love Chocolate Candy?” can easily be shortened to “Love Chocolate Candy?”

Finally, there’s a difference between being enigmatic and being vague.  “Love Chocolate Candy?” – accompanied by an appropriate photo and a brief explanation (“Learn to make your own signature Chocolate Candies!” and a link) – gets your message across much better than “Try this” (accompanied by no graphic and “For a thrilling experience click here” and a link).

In other words, the latter example didn’t pique curiosity, also did not give  even a hint about the subject… and appealed to no one.

Most inexperienced marketers dash through creating their Facebook headlines, but one thing to keep in mind,this is your most important component – the one that makes people either click on you Ad… or not.  Take your time, and really pay attention to the message you want to send.

And don’t forget that split-testing will help you decide which one is more effective!

Happy Advertising !!