When it comes to cold marketing prospecting most people don’t have the skills to deal with the rejections & stalls that occurs with people that they speak to about their business.
The cold market approach can be the biggest challenge for anyone in the network marketing industry. At the end of the day it will depend on how many people have you shared how your product or service can assist them in a better quality of life.
This means that you are solving their problems or addressing their needs that they face in life. Therefore you must learn cold calling techniques because after you exhaust your hot & warm market you must have leads to talk to & this is were your cold prospecting for network marketing will be needed.
Some people use cold calling scripts for network marketing prospecting, although if they don’t learn how to use voice inflections and change their tonality when needed there could be a problem with this concept.
After going through several months and some even years of failure many learn about attraction marketing & begin to learn how to really build a successful business without cold calling by offering value in the form of training that assist other struggling marketers learn basics of lead generation.