Every business must align there success to win by how they create their Personal Branding Strategy

In this article we will discuss the essentials of creating 9 basics of how to create a solid Personal Branding Strategy. These truths will solidify your brand whether online or off-line.

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Here are the 9 Basics for creating a Personal branding Strategy

1. Who Are You?

A. Your Skills

1. Abilities
2. Education & professional back ground, if any…

B. Your Passions

1. Your passions along with your personality will be key to develop a powerful brand

C. Your USPs

1. Specialization- what do you have special knowledge in?

2. How are you perceived?

A. Personal Relationships

1. What do your friends say about you?

B. Professional Relations

1. What do your colleagues and or customers say about you?

C. Online Reputation

1. What do forums say about you
2. What do search results  such as Google say about you

3. What do you want to achieve?

A. Your Sector

1. What personal products will you create?
2. What services will you offer in your business field?

B. Your Market

1. You must Identify the correct target audience for your brand

C. Your Style

1. Plan your communication to be clear

4. Create Your Brand !

A. Emotions & words

1. Name & slogan – This will characterize you so you are remembered ↓↓↓↓↓↓

B.Emotions & Images

1. Choose your company colors
2. A Logo that represents you and your cooperate identity………….↑↑↑↑↑↑↑

C. Emotions & Storytelling

1. Engage with your own story to using a about me page or video

5. Create Your Ecosystem !

A. Your Home

1. Have a central hub,like a blog
2.  Your online communications- Note: YOU.COM

B. Social Networks

1. Places to socialize, share and interact
2. Clubs and accounts to build relationships

6. Create Your Network !

A. Influences

1. Follow experts in your field, learn from them and create relationships

B. Communities

1. Actively participate in groups and forums in your field

C. Offline

1. Visit networking events related to your field
2. Join Chamber Of Commerce

7. Create Original Content !

A. Blog

1. Post valuable content, useful and viable to your market and update frequently

B. Social Media

1. Create and share multimedia content
2. Audio & Video

8. Get Involved & Share

A. Conversation

1. Actively engage in other user’s conversation with insightful feedback in social networks

B. Comment

1. Leave meaningful comments on other blogs in your niche

C. Sharing

1. Re-Share valuable content and posts created by others

• This builds a trust factor with other brands

9. Listen & Monitor !

A. News

1. Stay updated on the buzz of what is said of your brand
2.  Stay up with Tweets, RSS, & Google Alerts on your brand

B. Criticism

1. Always be listening and deal with criticism in a professional manner

C. Monitoring

1. Monitor your brand activity
2. Use the right tools ( Analytics ) Buzz and sentiment…

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