Understand the Difference Between Marketing and Sales and How To get Better Results…
Marketing consist of strategies, techniques and concepts that you can prepare & persuade your prospects that you are the right fit for them. It’s the message that prepares the prospect for the sale or long term business relationship.
Here are five Marketing Functions.
1. Know Your Target Audience
When you own in business, Your major concern is to get your product or service to those that are looking for what you are marketing.
This will keep you from all the frustration of rejections & wasted dollars and sense when using any paid strategy. So you must know that you are relevant to the market you serve.
2. Relationship (Marketing)
This is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. This entitles building a interpersonal relationship with e-mail or face to face to keep a personal touch instead of just making sales. Email is still one of the most powerful relationship marketing mediums, as it is just so personal.
3. Create and deliver something of value…
Value can come in many facets, such as white paper, download-able PDF or in the form of free webinars and informational video that educates the client of any changes or specialized market changes. This positions you as a authority in your prospective niche.
4. Permission Marketing
This is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to open and read your emails. This content provides value and over a given time with consistent delivery will cause your prospects to buy what you recommend. Courses, training etc. as resources that can promote their cause or business especially if they are looking to get results that you have consistently shared with them.
5. Sale to Your List
Once you have created a Lead through your Lead generation methods and you have built a good relationship with them, then you can always offer them training that will perfect them to get better results. This is the sales process that creates the attraction factor that cause people to join you without because they see that you have offered value consistently.